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Will Apple hand its iPhone X a massive 512 GB of storage in 2018? That’s the expectation from the analysts at Nomura Securities, and it could be enough to increase Apple’s already healthy margins on the tenth-anniversary iPhone.
Kif Leswing covers the story for Business Insider, noting how the increased storage tier would sit alongside a larger screened iPhone X (the presumptively named iPhone X Plus) and a lower priced LCD variant of the iPhone X. While the latter pushes Apple’s portfolio towards a more affordable bracket with lower margins, a higher storage tier could be restricted to the top-tier models, increasing the potential revenue and margins.
This follows on from the news that Samsung is working on a 512 GB embedded Universal Flash Storage solution, and there’s a chance that the top-end Galaxy S9 could be announced with such a high specification. In the constant ‘push me-pull you’ fight to become the top dog in the smartphone world, that’s an advantage that Apple would not want Samsung to hold on to for too long.
It also offers Apple the chance to do work some magic with its own portfolio. Assuming that a 512 GB iPhone X does appear, the ‘entry level’ iPhone X with 64 GB of storage could drop to $899, the current 256 GB model could see a small price decrease to $1099, while the 512 GB massive monster could easily slide in at an even higher tier of say $1299. And if a $200 delta is too much, how about $899 / $1049 / $1199?
Lowering the price of the iPhone X will help increase the adoption of the model with the latest technology, but Apple will be wary of any move that lowers the average selling price of the iPhone. Providing a super tier of storage and features will help counter that and continue Apple’s domination of the profits of the high-end smartphone space.
The biggest story during Ravens training camp was Joe Flacco’s back.
But that was back, no pun intended, in August.
After sitting out the entire preseason, Flacco suited up for the Ravens’ Week 1 game in Cincinnati and hasn’t missed a start – and hardly a snap – all season. But that doesn’t mean his back was 100 percent that whole time.
Offensive Coordinator Marty Mornhinweg has noticed Flacco moving around better to extend plays the past couple weeks, which has led to better play overall, and attributed it to Flacco’s improved health.
“I think he’s a little bit more healthy than he has [been],” Mornhinweg said Thursday. “I think people forget [that] he came in with a little back issue. Three or four days of practice to start the season.
“My thought, looking back on it, was let’s be in the thing about midseason and [have] Joe healthy, because I thought that would be key. Here we are, and he’s about as healthy as he’s been all year.”
Mornhinweg indicated that he game-planned and called games differently at the start of the season when Flacco may have been still dealing with some back issues.
Flacco attempted fewer than 20 passes in two of the Ravens’ first three games and wasn’t taking many shots down the field. Part of being more aggressive is giving plays enough time to develop.
Early on, the Ravens got the ball out of Flacco’s hands quickly, in part because of an injury-riddled offensive line that was being shuffled and finding its legs, and perhaps because of Flacco’s back.
Flacco converted some first downs with his legs in the Ravens’ 23-16 win over the Houston Texans in Week 12. He ran six times for 42 yards.
Last Sunday against the Detroit Lions, Flacco didn’t run, but used his legs to buy more time to throw, giving Baltimore’s receivers more time to get open and unleashing a more dangerous attack. Flacco also moved well on both bootleg play-action touchdown passes he threw.
It was Flacco’s finest game of the season, as he completed 23-of-36 passes for 269 yards and two touchdowns. It’s the kind of performance he’d like to replicate, or improve on, this Sunday night in Pittsburgh.
The improvement is multi-tiered. Flacco was also protected better by his offensive line, which has given up just six sacks over the past five games. It gave up 17 sacks over the previous seven contests.
“It starts up front,” Mornhinweg said, adding that he went back to watch tape from earlier this year and noticed a difference in how the offensive line is playing. “We’re better up front, just from the reps and the fellas working together.”